SCOTTSDALE, Ariz., Sept. 29, 2026 (GLOBE NEWSWIRE) — Owners who sell high ticket offers often work two extra jobs. First, they fight for attention with organic and paid content. Then they chase the people that content brings in. The Engine, a Scottsdale, Arizona company founded by Nick Perry, is built to hand both jobs to software. It plans to open to the public on October 15, 2026.
Perry reports strong early results. One beta client added more than $112,000 in new monthly recurring revenue. That is additional revenue the business earns regularly each month, not its profit. The same client has more than 600,000 followers in total. It also no longer spends about $65,000 a year on producing content.
Perry reports two more results. Content from his own Content Engine beta account has drawn hundreds of millions of views. In a separate beta comparison inside the company, the AI setter booked more than three times as many qualified appointments as human setters.
The idea behind those numbers is simple to say and hard to build. The owner sets the direction. The software does the work. The Engine is designed to act like a growth team that plugs into your existing tools and does the work. It makes the content, helps the business reach buyers and handles the conversation that follows.
In prelaunch demos, the work starts with research. A user finds competitors by keyword or by website. Avatars, voices and competitor examples sit in one media library. So does saved background footage, known as B-roll. The aim is less time spent searching drives and inboxes.
Next, the user picks a format. The choices are a casual UGC-style post, a product explainer, a street interview or a cinematic spot. The Engine writes out its plan before it makes the video. The owner reads the plan, adjusts the angle and approves it.
After that, the company says, production runs on its own. According to The Engine, video editing and content production and posting happen with no people involved. People stay where judgment matters. The owner chooses the offer and the message. The owner also decides whether the finished work is right.
The same approach carries into sales communication. The Engine has a public demo of Jessica, an AI voice sales rep. Jessica takes pricing questions and handles pushback. The goal is to let human reps spend their time with serious buyers. They should not have to dig through old messages and do manual follow-ups.
The company describes its setup as a shared workspace. Each business brings its own offer, audience and materials. Perry says The Engine uses proprietary learning loops. They are designed to make the system better as it handles more work. The goal goes beyond saving time and money. The Engine says it aims to grow a business’s top-line revenue.
In many growing companies, work passes from an editor to an ad buyer. Then it goes to a setter and a closer. Each handoff takes time, and details get lost. With content and sales in one place, fewer handoffs need a person in the middle.
For an owner, that is the real prize. When one client can be worth a great deal, a lost lead or a slow reply costs real money. The Engine is betting that owners want to direct growth, not carry every task by hand.
Business owners can try the Jessica demo at https://theengine.dev. Ask about price. Push back the way a real buyer would. You can also find access details for the planned October 15 opening.
About The Engine
The Engine is a Scottsdale, Arizona company founded by Nick Perry. It builds an AI workforce for content, marketing and sales at businesses that sell high-priced offers. It connects the work from the first creative idea to the lead to the sales conversation. The company plans to open to the public on October 15, 2026. Access details are at https://theengine.dev.
Media Contact
Nick Perry
perry@theengine.dev
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